Gartner, Dresden, Butler and other leading analysts are very clear that every solution and enterprise application should offer embedded analytics.
The 2016 "State of Embedded Analytics Report" gives you the facts to make your own decisions as to how best to lead and not follow this trend
The report gives executives, product managers, and technology leaders an inside look at why and how organizations are embedding analytics capabilities in their applications. Embedded analytics isn't just a buzzword, or a "nice-to-have" feature that lies unused. The survey found that 43 percent of users actually employ embedded analytics on a regular basis -- and that number, the report predicts, will jump to 52 percent within two years. Embedded analytics is also helping to expand overall user adoption and use of analytics applications. That 43 percent figure is even more impressive when you consider that traditional BI adoption typically tops out at 30 percent, says Logi Analytics (quoting Gartner).
https://upside.com/articles/2016/04/11/embedded-analytics-strong.aspx
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