This should be read in parallel with my blog today "Half of my spending on analytics is wasted".
Just shows that the CDO, CIO, CTO and line of Business leaders have to define goals and measure planned/actual ROI.
Nit just classic financial returns as in CAPEX analysis but non financial gain for non-profits and central/local government.
For CEOs struggling to make sense of the catchy and poetic wording vendors dream up I found a good source of advice at "BigData4Analytics"
“Investment in big data is up,” the influential analyst said in a statement, “but the survey is showing signs of slowing growth with fewer companies having a future intent to invest.” Heudecker attributes some of that slowdown to the difficulty in getting a “tangible [ROI] that can be determined upfront.” This is a clear reference to the type of open-ended data science project that starts with the notion of collecting all data, and then figuring out how to make use of it later.