One of the buzz words of 2016, simply explained and put into context here.
We've all heard of Big Data and are all a part of it with our own 'digital trails' and footprints, but the extent of its reach and significance to any industry, not just insurance is revolutionising how business is conducted for the better.
At its very core, insurance has always been an information business. We don’t make widgets. We help people and businesses manage their risks and help pay for the losses when they happen, and all of this is based on information, not on arranging physical atoms in any way. It’s literally a pure information business.