For US, Canadian, UK and Irish enterprises HBR brings bad news as it becomes ever more important to gain competitive advantage in export markets ( see linked article at end)
Not just to close new business and partnerships, but to maintain excellent customer support & training.
It is not enough to hire native speaking nationals- the back-office support, training, marketing and events teams need to international.
This is where digitally transforming local language skills makes the big difference.
Whym Global might look like a consumer app ( it is this and more) but the platform behind it brings instant translation capability to bridge the language gap between all areas of your organisation and your current and future customers
English proficiency in companies is low in most countries. Professionals speak at least some English in all of the countries surveyed. However, global workforce English levels are generally low, with an average score of 52.56 on our 100-point scale and national scores ranging from 73.83 in the Netherlands to 33.64 in Iraq. Not a single country surveyed has workforce English proficiency that qualifies as “advanced” — level C1 or C2 on the Common European Framework of Reference for Languages. Despite a near universal recognition of English as the international language of business, wide gaps in workforce English proficiency persist between countries.