With airbnb competing for room nights with hotels you'd think they would all enable self-service and allow travellers to walk straight to rooms with smartphone key.

But no with some notable exceptions. Moat travellers want three simple things:-

  • To be able to reserve a clean and tidy  room where and when they want
  • A really good shower
  • A comfortable and clean bed

Self-service would mean I can achieve all that without needing to queue on arrival or departure. I will always want some service but only for the less predictable and frequent  requirement.

Com'on hospitality industry. Catch up with other sectors