"Stop digitising shit processes" and make sure you understand your customers' experiences.

Following that advice has lead a large insurance company to increase its Net Promoter Score (NPS) to 76-  Number 1 in UK and 6 in USA.

See how by following the link Digital Transformation  for all industries.

Ronald van Loon poses the question:-

"Five years from now, are you going to ask yourself whether your industry was disrupted, or whether you helped disrupt your industry?"

Follow the link below to his article before you give your answer.