Location underpins all data and McKinsey report shows this sector is unleashing some of the highest value from data.
The fact Analytics tools more easily plot location data is one aspect of this. Another is the emergence of location intelligence platforms that do not require leveraging large teams of GIS developers. They combine the enterprise strength self-service analytics capabilities pioneered by vendors like Logi Analytics with location intelligence (LI)
"LI" means joining location and enterprise data to yield "complete data" analytics giving a bigger picture and insights to plan and predict significant key tasks and events e.g.
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Location-based services are capturing up to 60% of data and analytics value today predicted by McKinsey in their 2011 report. McKinsey predicts there are growing opportunities for businesses to use geospatial data to track assets, teams, and customers across dispersed locations to generate new insights and improve efficiency. U.S. Retail is capturing up to 40%, and Manufacturing, 30%
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