As all enterprises are challenged to maintain margins and public sector budgets are constrained but expectations increase, traditional high ticket licensing for big data projects is unsustainable.
Flexible Cloud pricing models directly linked to transactions, workflows and outcomes ( like that for AWS) will predominate.
Legacy technology vendors, and a few cloud based vendors, will have to change
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Similarly, IDC predicts that by 2018, new cloud pricing models for specific analytics workloads, will drive up to 5 times higher growth in spending on cloud versus on-premises analytics solutions.
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