Five key drivers indeed but missing one legacy aspect. Many organisations are unable to access, never mind analyse, a large proportion of unstructured data. I have heard it said that ifor nsurance companies this can be 90% of valuable potential insights.
The lack of access is a key reason why whiplash claim fraud is so prevalent in the UK. Insurance companies do not link together driver, passengers, owner, solicitor, past claims which are often held in text format.
See how 360Globalnet solves that issue with Retrieve in the insurance and other industries
Combine this with embedded analytics for big data analytics across all markets
Third, there are a lot of innovations and developments in software for unstructured data. The majority of new data is unstructured—social media posts, video, audio, pictures, research articles, etc. The new tools, like Hadoop and NoSQL, are giving companies data workhorses that can crunch any amount of data thrown at them. Also, most of these tools are open source and are also available on Software as Service model, having a profound impact.