Or put it another way- 95% of what goes on in our brains happens without us being conscious of the process. Our brains are built for the days of the ice-age- Analyse all data and either stay and fight or run and survive. Eat or be eaten. So the brain decides for us what is important and what can be ignored.
Hence we ignore many dashboards, even beautiful visualisations, and often analytics that are not embedded in the work floes we are involved in.
All helping people see what they need to see in those few seconds to make better decisions and act on them.
Make it easier to approve an insurance claim; making it easier to detect potential fraud. The list is endless.
And then don't forget! When driving you must look at the road ahead more than look in the rear-view mirror. Predictive analytics is a vital aid to drive business, operations and organisations better.
Did you know that people today have an attention span of just eight seconds? That means you only have about seven seconds to get your point across before a viewer’s attention moves on. When a worker is presented with a new visual – in this case, a dashboard or report – the brain will expend great amounts of energy to learn what it means. However, if the learning curve becomes too steep or the information simply doesn’t make sense, our brains give up. In one minute, the average person can read about 225 words – but it only takes a tenth of a second for a person to see and understand a visualization. And because we process images faster than text, dashboards are a great way to present data and help people understand the information they need.