For US, Canadian, UK and Irish enterprises HBR brings bad news as it becomes ever more important to gain competitive advantage in export markets ( see linked article at end)

Not just to close new business and partnerships, but to maintain excellent customer support & training.

It is not enough to hire native speaking nationals- the back-office support, training, marketing and events teams need to international. 

This is where digitally transforming local language skills makes the big difference. 

 Whym Global might look like a consumer app ( it is this and more) but the platform behind it brings instant translation capability to bridge the language gap between all areas of your organisation and your current and future customers