"Stop digitising shit processes" and make sure you understand your customers' experiences.
Following that advice has lead a large insurance company to increase its Net Promoter Score (NPS) to 76- Number 1 in UK and 6 in USA.
See how by following the link Digital Transformation for all industries.
Ronald van Loon poses the question:-
"Five years from now, are you going to ask yourself whether your industry was disrupted, or whether you helped disrupt your industry?"
Follow the link below to his article before you give your answer.
The vast majority of people who buy a product—whether it is digital or physical—view it as a commodity- They could easily switch to another product or brand.” Technology companies face few good options when attempting to attract and retain customers. They can compete based on features, but rivals can step in quickly copy them. Or vendors can compete based on advertising, but risk being outspent by a well-heeled rival. Or companies can wage a price war that cuts into their bottom line. Or they could work to create a comprehensive platform—like Amazon, Facebook, Uber, and Airbnb. But few companies succeed in doing that. An important part of being a disruptor is optimizing your customer journey. “You need a foundation to collect data, process data, and provide insights—not only for a single department.