Forget AI, Machine Learning, Predictive Analytics, Self-Service BI!
If you are a $50mill p.a. company you already lose $6mill p.a. from poor and incomplete data.
$5 billion a year enterprise and you're loosing $600m!
Make the most impact and start with the data before moving up the analytics maturity curve.
According to an article The High Cost of Dirty Data, “Experian estimates the average business loses 12 percent of its revenue to inaccurate data due to reductions in productivity, wasted resources, and crucially, missed opportunities for cross-channel marketing due to gaps in contact data records.”
https://www.linkedin.com/pulse/suddenly-data-sexy-way-grow-saif-islam
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