"When organizations think about digitalization, they consider their marketing and sales processes, develop roles, analyze user journeys and optimize web sites. But after the first web projects they realize that they won’t be successful without clean, consistent and connected data. "While digitalization is key, I expect that the focus in 2017 will be on connecting the dots between data, IT and business departments, like sales and marketing.” — Michael Fieg, managing director, parsionate, an IT and ecommerce consulting firm

http://www.cmswire.com/digital-experience/4-realities-retailers-face-in-2017-digital-transformation-ai-and-more/?utm_source=cmswire.com&utm_medium=email&utm_campaign=cm&utm_content=wir-170108-0915&mkt_tok=eyJpIjoiT1RsaU5UVXlORGRrWVRSaCIsInQiOiJxT3Azc3F0RW4ybUFINkRMNjN5bklRdTRXZitxdWYxelp5SkNBbmJrOHFMU1d4ZFozK1cwYlRpOEJINTZQV0lKWVJKVEY3QU5XbURCSGVGR0NFMjBaREtxQUNmT2tNMmhHRzFCa1pwcWZmMkFmYjJEWWczUFIrcEtkT2VsY1JrRCJ9