"More than half of motor insurance (52%), and a fifth of property insurance (24%) is purchased directly by consumers, including sales via a price comparison website."

Source: ABI Website November 2016

All the more reason that insurance carriers, brokers and intermediaries digitally transform the customer journey from FNOL to Settlement. Reconciling the two goals that pull in opposite directions

  1.  Achieving speed of settlement- payment, replacement or repair
  2. Maintaining anti-fraud measures 

This not just adding a new technology but reforming the full continuum of processes serving customers.

New online insurance platforms can be implemented fast and licensed on a transaction based model for cost-effectiveness. All without having to change current core systems of record and proven in large scale deployments.

There really is no excuse for the Insurance C-Suite not to tackle this now, Don't be an analogue  dinosaur be a digital transformer.