Technology is but part of the story- Return on Investment is only made when the business model is well thought through.
This application of IoT, Data Sharing and demonstrable benefits shows this in real life.
It is not only at the farm level (whether land, sea or lake) that this is valid. Yesterday I wrote about business models addressing the complete supply chain from farm to table.
The linked article below discusses the value of data sharing across the supply chain.
Online Platforms exploiting the IoT and Small to Big Data are key to success.
The Yield uses IoT technology to take the guesswork out of growing food . Our unique capability is the ability to reliably and accurately measure hyper-local weather conditions at the farm, field, row and even plant level. We don’t just measure it, we also use artificial intelligence to predict it. This intelligence is then converted into crop-specific applications that help growers make better on farm decisions , such as the optimal time to plant, irrigate, feed, protect or harvest their crops. The Yield sells a managed knowledge service, leveraging core IoT infrastructure, to different customers. The technology is both exciting and ground-breaking. But our success is likely to be driven as much by our business model and execution, as the technology itself.
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