Pixie dust and customer-centric journies
This is why the CMO should not lead digital transformation- only the CEO should.
See why here.
Oh- and do look at all the cartoons...
Big Data Analytics Insights
Big Data and Analytics Insights
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Digital Claims Transformation, Insurtech, Analytics
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Regular and digestible Big Data and Analytics insights.
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What else can you do to close a deal? A lesson from Olympic success
The concept of marginal gains has been at the heart of numerous sporting successes. Most covered is British Cycling, albeit a contentious...
Watson versus Holmes
Whenever I read about some success with IBM's Watson I can't but think the name choice was unfortunate( I know it's from the...
Marketing automation may just automate existing bad practice
This is not a reflection on Salesforce, Pardot, Marketo, Eloqua et al.
It is just the frustration of having marketing operations...
Smarter Location Intelligence for smarter marketing
Forrester pointing out emerging and converging technology smart marketing will need to embrace.
Moving from free-standing location...
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